The millennial problem – Will the Olympics attract a new demographic to golf?

The millennial problem – Will the Olympics attract a new demographic to golf?

As golf returned to the Olympics for the first time in 112 years, it met one of the main objectives of the IOC for its inclusion – television ratings. Final round coverage of the men’s event in Rio, as Justin Rose defeated Henrik Stenson in a titanic battle, was the second-highest watched golf event in the US this year, behind only the Masters in April.